16 MAY 2018
ICSA beef chairman Edmund Graham has welcomed news of a deal between the ABP Food Group and Asian restaurant group Wowprime Corporation. The three year deal, valued at €50 million, will see the Irish owned meat processor supply beef to the Wowprime network of restaurants across China.
Commenting on the deal Mr Graham said, “Securing deals of this nature around the world is testament to the quality produce of Irish farmers, so it is imperative that farmers should benefit from it. With the Chinese looking for superior quality beef it could also help stop the decline in numbers of the suckler cow herd. The main thing is that this move should underpin a badly needed price rise to make cattle farming sustainable and not just add to the profits of processors.”
Continuing Mr Graham said, “For too long the financial benefits of such deals have not trickled down to the primary producer. Farmers cannot always be expected to do more for less. The proof of this pudding will once again be in the price beef farmers can achieve.”