20th October 2014

ICSA sheep chairman Paul Brady has welcomed today’s announcement of a €7.7 million lamb promotion campaign to be run in six EU countries including Ireland.

“Given the decline in sheep meat consumption, particularly in recent years, this announcement of further collaboration in the use of EU funds is particularly welcome,” said Mr. Brady. “There has already been co-operation between France, England and Ireland in relation to lamb sales, and it is to be hoped that investing further and involving more countries in this promotion will be of benefit to all, particularly the primary producers.”