ABP UK MARKETING OF PLANT BASED FOOD AN INSULT TO BEEF FARMERS

22 FEBRUARY 2019

ICSA president Patrick Kent has said that he is shocked that ABP UK has got into the business of manufacturing meat free burgers. He described their GBP£250,000 marketing spend on a meat-free, plant based food range, as outrageous. “This is insult to beef farmers everywhere but particularly Irish beef farmers given the dire position the sector is in at present. ABP UK have prospered greatly off the backs of hard pressed beef farmers and to throw this in their faces at a time like this is an utter disgrace.”

Mr Kent suggested ABP UK should be more concerned with their core business and that the money would be better spent on paying a better price to beef farmers and promoting greater beef consumption. “At a time when beef farmers can’t even cover their costs, the gall of advocating plant based quarter pounders rather than treating beef farmers fairly is contemptuous in the extreme.”

Link below to GlobalMeatNews article ‘ABP UK enters plant-based market with Equals range.’

https://www.globalmeatnews.com/Article/2019/02/22/ABP-UK-launches-plant-based-range?utm_source=newsletter_daily&utm_medium=email&utm_campaign=22-Feb-2019&c=f5OccnkQX9QHgHqJNGyaoNTsclVLFrkM&p2=

ENDS