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ALDI PRICE CUTS ON BEEF AND LAMB PERPETUATING UNREALISTIC EXPECTATIONS

ICSA Beef chair John Cleary has hit out at Aldi for claiming that their latest round of price cuts will not impact on the prices paid to any of its suppliers. “This is a ludicrous claim; Aldi's assertion that their price cuts will not affect their suppliers is simply unacceptable and out of touch with the reality faced by Irish farmers. It is our assertion that cutting the prices of Irish beef and lamb directly undermines the efforts and livelihoods of Irish cattle and sheep farmers,” he said.

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